I'm in marketing, I sell stuff. When a customer comes to me and asks for the World's Hottest Pepper, what can I do? Most people have never heard of the Chile Pepper Institute, most people don't care who Dr. Paul Bosland is. But everyone we've ever sold hot sauce to has known who Guinness is, and frankly, in their eyes, if the Guinness' says its' the world's hottest pepper, and there is a hotter pepper, since it's FREE to do so, why hasn't the "consistently hits 2,000,000 SHU" Moruga Scorpion successfully usurped the Butch T?
I'm in marketing, I sell stuff. When a customer comes to me and asks for the World's Hottest Pepper, what can I do? Most people have never heard of the Chile Pepper Institute, most people don't care who Dr. Paul Bosland is. But everyone we've ever sold hot sauce to has known who Guinness is, and frankly, in their eyes, if the Guinness' says its' the world's hottest pepper, and there is a hotter pepper, since it's FREE to do so, why hasn't the "consistently hits 2,000,000 SHU" Moruga Scorpion successfully usurped the Butch T?
During the recent Hot & Spicy festival, we had opportunity to meet a woman whose brother stationed in Afghanistan had requested she attend the ...
