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PRESS RELEASE - OPERATION AYITI - HAITIAN RELIEF EFFORT

PRESS RELEASE JANUARY 15, 2010 For Immediate Release Contact: Tina Brooks (514) 393-3430 Brooks Pepperfire Foods Inc. Operation Ayiti Haitian Relief Effort Rigaud, Quebec - January 15, 2010- International Twitter friends Create Haitian Relief Database to Help Family and Friends Find Survivors @Pepperfire, @AlexBlom and @SallyWhite, Tweeters from all over the globe team up to create interernationally accessible database of surivivors of the Haitian Earthquake. Operation Ayiti Operation Ayiti A new Hand reaching out. Following the recent Earthquake disaster in Haiti, A Group of twitter friends have created a website database solely to collect the names of survivors of the earthquake. The website launched at 3:00 Thursday January 15, and the group expects to have the French and Creole translations available before close of business Friday afternoon. Allowing Haitians everywhere the ability to upload the names of their loved ones. With the permission of the Canadian Red Cross, Operation Ayiti is now up and running to gather data and allow others to update lists on survivors. http://operationayiti.org/ will serve as a collection engine for the survivors of the natural disaster and work is being done that will allow the list to be uploaded to International Foreign Affairs departments as well as the International Committee for the Red Cross familylinks database. Orchestrator, Tina Brooks said "We are creating something here that can be used and mirrored for any future disaster or terrorist attack anywhere in the World." The group cites the importance of the database as its uniqueness in collecting the names of survivors, without regard to their nationality or whether or not the information is complete or retraceable. Their sole desire is to give the family and friends of victims of the disaster a place to go to find peace of mind. The database is necessary because the amount of information required to list a survivor in the ICRC is not what one has in hand when the survival report is received via cell phone text message, twitter report, or other word of mouth. Whereas the Foreign Affairs departments require less detailed information to list a missing person, a full name with or without birthdate will suffice, they only collect the information of those who carry their respective passports. Over the next few days, the website will boast an increasing number of names of survivors and viral social media tools are being used to ask people to post the names of their relatives including Facebook and Twitter. Operation Ayiti is not collecting donations but will include a resource to allow people to choose from the options available to them to make donations and find other means of participating in the relief efforts. # # # For more information contact: Tina Brooks, VP Marketing Brooks Pepperfire Foods Inc. Rigaud, Quebec, Canada tbrooks@peppermaster.com http://peppermaster.flywheelsites.com Tel/Fax: 1 (514) 393-3430 Sally White or Michael White The Old Bank House Main Street, Kyle of Lochalsh Ross-shire IV40 8AB Scotland UK sallywhite435@hotmail.com http://www.go-bedandbreakfast.co.uk/THEOLDBANKHOUSE/ Tel 01599 534283 Alex Blom Digital Media Specialist alex@alexblom.com http://www.alexblom.com Tel: 1 (289) 887-6792

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