I’m in marketing, I sell stuff. When a customer comes to me and asks for the World’s Hottest Pepper, what can I do? Most people have never heard of the Chile Pepper Institute, most people don’t care who Dr. Paul Bosland is. But everyone we’ve ever sold hot sauce to has known who Guinness is, and frankly, in their eyes, if the Guinness’ says its’ the world’s hottest pepper, and there is a hotter pepper, since it’s FREE to do so, why hasn’t the “consistently hits 2,000,000 SHU” Moruga Scorpion successfully usurped the Butch T?
“I was originally reticent about having a hot chocolate comptetition with two professional chocolatiers whose business has been built around competitions and amazing chocolate confections, but all in good fun. The product called the P-Bomb by Madison West Chocolatiers, definitely has the distinction of being hotter than our Peppermaster Scorpion Chocolates and it is, as Greg and I had to concede, softer, milkier chocolate than the absolutely wonderful Fair Trade, organic certified dark chocolate we use.”